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Disrupting an Industry from the Inside Out with Priyanka Murthy, Founder of Array
Manage episode 347072535 series 2885828
Shauna Armitage द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Shauna Armitage या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
The eldest daughter of two immigrant entrepreneurs, Priyanka Murthy has a talent and passion for the law. She became a Fulbright Scholar, a cum laude Northwestern Law graduate, an editor of the Law Review, and a law clerk to two prolific federal judges. But a side hustle with her parents’ small jewelry wholesale business made her realize that the jewelry industry was outdated and ripe for disruption.
To meet this challenge head on, Priyanka launched Access79 to eliminate the risk of buying fine jewelry online by providing a personal and curated, convenient, digital-meets-high-touch shopping experience. The company later rebranded to become Array.
Today, Priyanka counts Jennifer Lawrence, Jennifer Lopez, and Rachel Zoe as fans of her jewelry.
In this episode, you will hear:
- The methodical step Priyanka took to test out her try-before-you-buy solution instead of simply selling for revenue
- Priyanka’s unique business model and how she convinced talented designers to work with her in this new way
- Why working at the intersection of a tech company and a luxury brand is different than other types of startups
Take 15% off your first full price order with code ArrayRenegade15
Connect with your host on Instagram at @shauna.armitage and listen to more Startup Renegade stories at www.startuprenegades.com
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