SEO for Startups: Focus Pages and Content Marketing - Episode 5

Startup Espresso

Focus Pages and Content Marketing are the topics that we'll be grinding during this episode.

Stay tuned in to the podcast, because SEO for Startups has never been explained better.

Your hosts, Paul and Florin go through many situations and examples to help you identify the best in which you and your startup could expand your reach via search engines.

Since leads which arrive to your website from search engines like Google and Bing tend to perform at least 2 times better than leads from ads, it's definitely worth checking these ideas out.

If you don't know your way around SEO, it's very easy to get lost in the many tasks and sub-tasks you need to perform. Actually, Florin has extensive knowledge of this market, due to his time at Cif2.net and then at the Squirrly Company. Having helped hundreds of thousands of people learn about search engine optimization, Florin started seeing clear patterns in the way people fail at ranking on search engines.

The biggest reason why people can't do SEO is because they never focus on the right aspects they need to change.

With over 200 reasons for Google not to rank your pages, there's quite a few things you'll need to pay attention to. Therefore, a question presents itself: which of these reasons will you start with?

Aaaaand, everybody just starts with everything, which is a sure way to get lost in the labyrinth.

Therefore, what you need is: a Focus Pages based strategy when you do SEO for Startups.

Especially because you're on a startup budget, you don't really have the time to burn on the wrong elements.

Which are the right elements then:

• keyword research
• semantic SEO keywords, to make sure search engines "understand" what the topic is related to
• backlinks, social media signals, inner links
• tracking your rankings
• choosing indirect keywords vs direct keywords (with levels 1, 2, 3, 4)

However, the best way to work without getting headaches about these aspects:

• Choose your most important 5 pages. You know: those pages which really bring you results and you want to make sure you get them seen on the first page of Google search.
• Place them into the Focus Pages section of Squirrly SEO. You can start using the tool for free, if your site is based on WordPress.
• You'll see the chances of ranking for every single one of those 5 pages.
• The just turn the Red Elements to Green and you will win. That's as easy as it can get when it comes to SEO for Startups.

Especially if you're a busy founder and you need to make haste with getting more users, you'll be happy to know you can just work on those red elements. Just focus on turning them to green.

Everything is made in such way, that by guiding you through those elements, you will begin understanding how to build a strategy for your SEO.

Focus Pages shows you exactly how to turn a red element to green and then it also shows you the exact tool (included in your Squirrly SEO package) which helps you turn it to green.

Because this is smart piece of software, it knows that it needs to treat each page separately. You will not get generic advice. Everything is adapted from page to page.

And then you are assisted in fixing everything.

SEO for Startups has never been easier. A lot more ideas in the audio of this podcast.

Support the show