Camilo Durana: How MLS Benefits From Messi, Apple and the World Cup

SportsTravel Podcast

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The Lionel Messi effect in his second season with Inter Miami is well underway in Major League Soccer, which has had five matches this season with an attendance of more than 60,000 or higher. MLS’ total attendance is up 13 percent compared to the same date last season and with the Copa America ongoing, the international club competition will segway into one of Major League Soccer’s main in-season points of emphasis, the Leagues Cup matching up each team from MLS and Liga MX in Mexico.

Executive Vice President Camilo Durana joined the podcast recently to discuss the state of the league, the upcoming second annual Leagues Cup, MLS’ developing relationship with Liga MX, broadening the league’s reach through Soccer United Marketing, and upcoming FIFA events in the U.S. highlighted by the 2026 World Cup and of course the effect of Messi within the league’s international reputation.

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