WNBA preseason, 3x3 events and Olympic history... why Edmonton is putting women's basketball at the heart of its hosting strategy

SportsPro Podcast

Edmonton's history as a hotbed for women's basketball dates back more than a century with the all-conquering Edmonton Grads. Now with Fiba 3x3 events and the WNBA coming to the capital of Alberta, that tradition continues. SportsPro's Tom Bassam speaks to Janelle Janis, Executive Director of Business Development and Events with Explore Edmonton and the WNBA chief marketing officer, Phil Cook, to learn more about the city's credentials as an elite sports destination.