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02. Strategic Story: The Key to All Human Interaction (Yes, Really)
Manage episode 402423116 series 3554403
Jeff Bartsch द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Jeff Bartsch या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Story feels very familiar, because it is. We're surrounded by it every day of our life. But very few people know that story exists both on the tactical level and the strategic level. When we unlock the true power of story, it becomes very good for us, and very good for the people we serve... which means it becomes VERY good for business.
It’s time to pull back the curtain on the key to understanding all human interaction – and it’s right in front of you every day.
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💡👉 For a complimentary, no-obligation discussion on how to put these ideas into place for yourself or your team, email Hello@StoryGreenlight.com.
00:00 The framework that explains it ALL
02:40 They didn't know what they had...
06:56 How Jeff learned about Story
12:46 How Jeff moved from Hollywood to coaching accountants
16:47 Inside baseball: what's happened in this episode so far
21:44 The journey matters
22:42 Story: familiar and tactical
24:49 Story at the strategic level
30:02 Crafting a strategic story for the transportation industry
36:05 What's in the next episode
💡👉 To apply for a complimentary, no-obligation coaching session to experience these ideas personalized to you or your team, email Hello@StoryGreenlight.com.
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