Creating Breakthroughs - How to Transform, Grow & Innovate with Bestselling Author Adam Alter

Sparkr Podcast

Adam is a professor for Marketing at the Stern School of Business at New York University and author of multiple insightful books such as „Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked“ or his latest work „Anatomy of a Breakthrough: How to Get Unstuck When It Matters Most“. On September 7th he’ll be one of the keynote speakers at the International Retail Summit by the Gottlieb Duttweiler Institute in Zurich. Check them out if you are interested in visionary trends, important management insights and connecting with thought leaders in retail: https://gdi.ch/en/events/conferences/73-internationale-handelstagung/ In this conversation, Adam and myself discuss how we can create breakthroughs in our personal and professional life. But first, we explore why we get stuck every once in a while in our life and what the best tactics are to get unstuck again and prepare ourselves for breakthroughs. Adam has done extensive research about this topic and has uncovered valuable insights to get unstuck and be successful in the transformations we want to make. - We elaborated on the state of being stuck, what it origins can be and how to proactively avoid it. - We discussed concrete tactics and mindsets to get ahead, create breakthroughs and get unstuck. - And also we talked about how we as leaders in business, as parents or otherwise caring human beings can be helpful for others who are stuck. *** Sparkr is an angency for change makers and supports them with strategy, innovation and project management competencies. Sparkr offers customized studies, workshops or sparring sessions - always with the goal that you can use the future shaped by digitalization, technological and social change to your advantage. Learn more on www.sparkr.ch/en. If you want to get in touch with Sparkr to contribute to your next business event as facilitator, speaker or moderator, please visit www.sparkr.ch/moderation-en