SMME #386 Successfully Launching a New Service with Ryan Files of High Level Marketing

Spa Marketing Made Easy Podcast

When introducing a new service, modality, product, or provider to your spa, your primary goal as Spa CEO is recouping your return on investment, and your second goal should be profit. But as my 4x repeat guest on this episode shares, it’s not enough to simply tell your clients you have something new or post about it passively, you have to structure your marketing materials for success.

Joining us back on the podcast is Ryan Files, the the Vice President of Sales with High Level Marketing, and marketing expert who has worked with hundreds of individual practices on their marketing and SEO efforts from spas to dermatologists and plastic surgeons, as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.

Listen in as we talk about how to be proactive with your on-site marketing and website structure to ensure success when introducing a new service or provider to your spa.

In this episode, we discuss:

• Assets to have in place for a successful launch of a new service in your spa or when bringing in a new provider

• Why you need more than just a basic all-encompassing services page on your website

• Key data point, insights, and statistic on spa industry audiences and conversion rates

• Top tips for structuring your services pages to capture the new lead or booking conversion

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/386

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