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#37: Sam’s Club CMMO Ciara Anfield | Have the Audacity
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Mekanism and Jason Harris and Jason Harris द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Mekanism and Jason Harris and Jason Harris या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Ciara Anfield’s Harvard MBA education led her into marketing roles at big companies like JP Morgan Chase and Johnson & Johnson. Now in her 15th year at Sam’s Club, Ciara serves as the Chief Member and Marketing Officer for Sam’s Club where she oversees a broad portfolio of responsibilities that collectively make up Sam’s Club’s end-to-end member strategy.
In this episode you’ll learn:
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In this episode you’ll learn:
- It may sound simple, but by putting the customer first, you can accelerate every other part of your business. Connect in new and interesting ways and meet your customers where they are.
- Carve out the time to be strategic and methodical in your thinking. It’s all too easy to let the urgency of a big project move you forward without deeper reflection.
- Have the audacity. Take risks. Be bold. Marketing is one of the few places in a business where risks are welcome. After all, you’d rather have your marketing team take risks than your finance team.
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