))
Branded Entertainment & Celebrity Marketing Masterclass with Jarrod Moses & Marc Beckman
Manage episode 444149490 series 3515932
Jon Bumhoffer and Marc Beckman द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Jon Bumhoffer and Marc Beckman या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Do you ever wonder how Rihanna, Taylor Swift, and Lady Gaga secure multi-million dollar endorsement deals? Why do brands pay them so much money? And what happens commercially after an advertising campaign featuring a world renowned icon is activated? Jarrod Moses is the founder and CEO of the United Entertainment Group and has bridged the gap between Hollywood and Madison Avenue for the past 25 years.
Jarrod has developed culture-powered, award-winning marketing verticals for Unilever, Samsung, AT&T, Starbucks, The North Face, and the list goes on. On this episode of Some Future Day, Jarrod joins me to share an insider's perspective of the branded entertainment industry, from strategy development and celebrity selection to deal formation and beyond.
Jarrod goes on to break down the critical components of dealmaking and even predicts the future of marketing. It's worth noting Jarrod is an avid Bruce Springsteen fan, has a wonderful family, and I can't thank him enough for joining me as a guest on this killer episode of Some Future Day.
Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/
Episode Links:
LinkedIn: https://www.linkedin.com/in/jarrod-moses-18481378/
United Entertainment Group: https://www.uegworldwide.com/
To join the conversation follow Marc Beckman here:
53 एपिसोडस
साझा करें
