Scale Your Business with Live Video

Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers

JP Hightek, a live video and global branding expert, shares his journey from traditional media to building a thriving brand with live video while sharing practical strategies that can transform your business.

From branding insights to the crucial role of community in live streaming, JP offers a masterclass on how to leverage live video to engage audiences, build trust, and convert leads into customers. He explains how live video fosters authenticity, creates a sense of exclusivity, and enhances your brand’s visibility.

Throughout our chat, JP highlights key tactics, including consistent content delivery, premium branding, and integrating live video into your broader marketing plans. Learn how to make your live streams stand out with professional lighting, superior audio, and dynamic branding strategies that captivate your audience.

This episode is packed with actionable advice on elevating your live video game and building a thriving community around your brand.

Key Points:

• Using live video to build community and scale your business
• Importance of consistency and authenticity in live streaming
• How premium branding increases your perceived value
• Practical strategies for integrating live video into your business
• Leveraging live video to create exclusive, engaging content

Resources:

• JP Hightek’s Website: www.jphightek.com
• Content Creators University: contentcreatorsuniversity.com

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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.

Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.