How to Use LinkedIn to Attract Clients, Build Authority & Monetize Your Expertise with LinkedIn Strategist Mollie Lo

Social Media Decoded

If you’ve been sleeping on LinkedIn, this episode will wake you up. Today, LinkedIn Strategist Mollie Lo joins Michelle to reveal the exact steps entrepreneurs, coaches, consultants, and service providers can take to transform LinkedIn into a high-converting visibility and client-attraction platform.

Inside this episode, you’ll learn:

️ Why LinkedIn is no longer “just a job search site”

LinkedIn is aggressively expanding into the B2B creator and entrepreneur economy — which means massive organic reach, fewer ads, and a huge opportunity for visibility.

️ The profile updates that instantly increase your credibility

Mollie breaks down how to optimize your headline, Service Marketplace, and even your name pronunciation feature to convert more profile views into clients. (YES — she uses that audio space to sell!)

️ What to post on LinkedIn to get clients (not just likes)

Learn what content categories LinkedIn’s algorithm is boosting right now — including newsletters, vertical video, polls, and PDF carousels that position you as a thought leader.

️ Mollie’s “Attraction Marketing Framework” for LinkedIn

Post quality over quantity. Your content should magnetize the right clients and repel the wrong ones through storytelling, authenticity, and conviction-based messaging.

️ How to start sales conversations WITHOUT sounding spammy

Mollie shares her inbound + outbound prospecting method, including the search “loophole” she uses to find ideal clients without triggering LinkedIn’s restrictions. Her approach: “Make the conversation about them, not you.”

️ The #1 action step that will move your LinkedIn forward today

A simple 15-minute prospecting routine that changed her business — and can change yours too.

LinkedIn marketing, LinkedIn strategy for entrepreneurs, LinkedIn visibility tips, how to get clients on LinkedIn, LinkedIn for coaches, B2B marketing LinkedIn, LinkedIn content strategy, LinkedIn profile optimization, LinkedIn prospecting tips, social selling, LinkedIn engagement 2025.

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