209: How to grow marketing’s influence within your school

SMC: School Marketing and Communications

School marketing and communications with Charlie Maughan and Rita Kilroy

Listen in as Charlie and Rita first discuss why registrations for school tours and events may not be an accurate reflection of promising buyer leads and the data you should be analysing instead. The duo then Deep Dive into how school marketing teams can grow their influence within their school to achieve buy-in from their School Head. In the Rants & Raves, they rant about some ChatGPT ads that might be losing sight of their customer’s objectives.

• Why Event Organizers are Ditching Vanity Metrics – And Choosing These Metrics Instead – Marketing Profs
• 6 ways marketing can grow its influence within business – Marketing Week
• McDonald’s v Burger King: who wins the AI burger battle – The Drum
• Subway joins McDonald’s and Burger King with bragging ChatGPT billboards – The Drum

MarCom Society

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Got more questions for Charlie and Rita? You can ask them via the following:

• Email: [e-mail]
• Survey: imageseven.typeform.com