From Planner to Personal Brand: How to Make Your Mark - Derek Pollard, PdD [Founder & Writer]

Smarter Planner Podcast

In this episode of the Smarter Planner podcast, host Belle Osvath, CFP®, interviews Derek Pollard, Ph.D., founder of Constellar Creative, about the importance of personal branding for financial planners. They dive into strategies for crafting a unique, consistent brand that reflects your story and expertise, even if you're part of a larger organization. Derek emphasizes that personal branding is more than just a buzzword—it's about presenting your skills, mission, and vision in a way that resonates with your ideal clients.

Derek shares insights on how to build a brand that stands out, even when working under a firm's corporate branding. He discusses the importance of consistency across all platforms—social media, websites, and in-person interactions—to create a cohesive brand experience. Whether you're an independent advisor or working within a firm, Derek offers practical advice on how to start small, audit your current branding, and build from there. He also highlights the value of partnering with marketing experts if you are unsure how to tell your story best.

You can reach Derek on LinkedIn or at his website, Constellar Creative.

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The Smarter Planner Podcast is a product of the Financial Planning Association National Capital Area Chapter (FPA NCA). All information is for educational and informational purposes only. Belle Osvath and the FPA NCA do not endorse or recommend any people, products, or services featured or discussed in this podcast.