3 Reasons Why Appearing on Podcasts NEEDS to Be On Your Marketing Plan

Small Business PR

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In this episode, I dive deep into the world of podcast guesting and how it can be a game-changer for your business growth. As a firm believer in organic visibility strategies, I discuss why traditional quick-fix schemes don't work and why podcasting stands out as a credible and authoritative approach.

Join me as I outline the three critical reasons why you should make guest podcasting a priority in your PR and marketing efforts.

Key Points:

• Boosting SEO and Earning Backlinks: I'll explain how appearing as a podcast guest can significantly improve your SEO and provide valuable backlinks to your website, driving long-term traffic and audience growth.
• Building Trust and Expanding Your Network: I'll share insights on how guest podcasting can help you tap into established audiences, build trust quickly, and expand your network in meaningful ways.
• Creating and Repurposing Content: Discover how a single podcast appearance can provide you with a wealth of content to repurpose across your social media channels, streamlining your content strategy.

I also share my personal journey and effective pitching strategies, emphasizing the importance of exploring diverse topics relevant to your business. For more in-depth strategies and to learn about my proprietary pitching method, visit my website at www.gloriachoupr.com and check out my PR Secrets Masterclass.

Tune in to gain actionable insights and connect with me on social media @GloriaChouPR. Whether you're thinking of starting your own podcast or planning to guest on others', this episode is packed with valuable advice to help you leverage podcasting for your small business's PR and growth.
Also if you ever wonder how to get into a podcast even if you've never pitched or been interviewed before, here’s a video episode I created for that:
EPISODE 04: HOW TO PITCH AND GET ONTO ANY PODCAST EVEN IF NO ONE KNOWS WHO YOU ARE

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.