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Go Small to Grow Big: How Thuggies Uses Micro-Influencers to Spark Sales
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Shopify Masters Podcast द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Shopify Masters Podcast या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
When it comes to influencer marketing, common sense says, "Go big or go home". But sometimes it's smarter to go small to grow big. In this episode of Shopify Masters you’ll hear from Brad Westerop of Thuggies who believes the key to success is to work with micro-influencers rather than big-time celebrity influencers. We'll discuss: —How to validate a product that no one has ever seen before. —Why you should force customers to buy from you online even if you meet them offline. —What are micro influencers, how to find them and how to work with them to promote your business.
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