EP 119 | How CPG Brands Can Stand Out & Succeed in 2024 with Monique Benoit

She's Busy AF

Calling all parties interested in learning more about the CPG industry, and how to stand the test of time in 2024: In this episode of "She's Busy AF", host Lauren Loreto interviews Monique Benoit, a seasoned professional in the consumer product space. They discuss the challenges and strategies for service-based businesses transitioning into product-based businesses, particularly in retail and e-commerce. Monique shares her insights on the high costs of customer acquisition in retail, the limitations of the direct-to-consumer model, and the importance of understanding retailer offerings and consumer trends. She also highlights the significance of unique branding and packaging in the beauty industry. The discussion underscores the need for differentiation in a crowded market and the importance of offering something truly unique and valuable.
Find Monique online:

• https://www.linkedin.com/in/moniquehbenoit/
• Her podcast, Beauty from the Shelf: https://podcasts.apple.com/sg/podcast/beauty-from-the-shelf/id1666629140

Find Lauren online:

• Follow us on Instagram: @brandgoodtime @shesbusyaf
• Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto

Timestamps

• The challenges of entering the retail space in 2023/2024 (00:02:07)
• The process of launching a product-based business (00:03:53)
• Common challenges brands face in selling products in retail (00:06:49)
• The challenges of retail and direct-to-consumer models (00:09:43)
• Insights for selling to retailers (00:12:12)