Episode 2 - Why Painting the Picture Works
Manage episode 463903827 series 3643157
Sales Technique: Painting the Picture in Disaster Restoration
In disaster restoration sales, one of the biggest challenges is selling a service that customers don’t think they need—until they do. Painting the Picture is a powerful sales technique that helps the customer mentally visualize a disaster scenario, compelling them to see the importance of having a trusted restoration partner in place before an emergency occurs.
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