How Introverts Lead: Joel Harrison on Navigating Business and Brand

Quiet Impact

In today’s episode of Quiet Impact, Nathan sits down with Joel Harrison, Editor-in-Chief, influencer, and co-founder of B2B Marketing and Propolis.

With over 20 years of experience in the field, Joel has been a driving force in transforming B2B marketing from a niche topic to a thriving industry with a global community. Currently, he’s embarking on a journey of reinvention, exploring new opportunities in his career, and working on an exciting new book. Joel shares his insights on the future of B2B marketing, influencer marketing, and the power of personal brand.

Key Discussion Points:

• Joel’s Journey into B2B Marketing: Joel shares his background as a journalist and how he identified a gap in the market, leading him to co-found B2B Marketing. His efforts have helped shape the field, which has grown tremendously over the past two decades.
• The Power of Propolis: Joel explains how Propolis, a community intelligence platform for B2B marketers, enhances team performance, marketing effectiveness, and alignment with strategic goals.
• Influencer Marketing’s Role in B2B: Recently embracing the title of ‘influencer,’ Joel discusses the emerging importance of influencer marketing in B2B. He shares insights on how brands can leverage influencers for authentic messaging and how influencer marketing could shape the industry’s future.
• Balancing Brand and Performance Marketing: Joel and Nathan explore the relationship between brand and performance marketing, emphasizing the need for a balanced approach. They dive into how brand authenticity and personalized engagement are becoming more essential for long-term brand growth.
• Personal Branding and Leadership in B2B: Joel reflects on the importance of personal branding for B2B leaders, highlighting how influential figures like Rory Sutherland have humanized their brands and become thought leaders. They discuss how B2B brands can embrace personal branding to connect on a deeper level with their audiences.
• Introversion and Leadership: Nathan and Joel discuss the unique strengths introverts bring to leadership and sales. Joel opens up about his introverted tendencies and shares tips on how he balances the demands of his role with the need for recharging time. They explore how introverts can thrive in traditionally extroverted spaces like public speaking and sales by leveraging their depth and authenticity.
• Looking to the Future of B2B Marketing: Joel sheds light on the current state of B2B marketing and the trends shaping its future. He provides insights on content personalization, the balance between brand and demand generation, and what’s next in B2B marketing strategy.

Follow Joel: To stay updated on Joel’s latest ventures and the upcoming book release, connect with him on LinkedIn for the latest insights and announcements.

Connect with Quiet Impact: Stay tuned for more inspiring conversations on Quiet Impact, where we explore the intersection of introversion, leadership, and entrepreneurial success.