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Las Vegas x BOM
Manage episode 441847227 series 3602616
Kylie Hannaford and Miranda El-Atem, Kylie Hannaford, and Miranda El-Atem द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Kylie Hannaford and Miranda El-Atem, Kylie Hannaford, and Miranda El-Atem या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Our first ep! In our maiden voyage we deep dive into the ‘fabulous’ (and famously un-copyrighted) Las Vegas sign and how The BOM (The Bureau of Meteorology) managed to totally bomb their rebrand.
But before we get into our weekly make and break this week we spill the tea on how we came up with this idea, with Miranda retelling the story of a $2 million Gold Coast sign installation that sounded great in theory but forgot one pivotal piece of the puzzle.
This transitions us nicely into Make of the week - the Las Vegas sign. Get to know the sign’s iconic and extremely quotable creator Betty Willis. A pioneer in her field and for women in the creative industry, with a sense of humour to match.
Kylie takes down the Bureau of Meterology next with her Break story - a rebrand that lasted two, yes two, days.
Enjoy our signature blend of insights, humour and tangents.
Links:
Gold Coast sign:
https://lot-ek.com/GOLD-COAST-HI-LIGHTS
https://www.nytimes.com/2005/01/13/garden/a-neon-comehither-still-able-to-flirt.html
Las Vegas Sign:
https://www.pbs.org/wgbh/americanexperience/features/lasvegas-willis/
BOM rebrand:
https://x.com/dcurtis/status/23257004857
https://www.crikey.com.au/2022/10/19/exclusive-bom-rebrand-the-bureau-prank/
https://www.crikey.com.au/2022/10/21/bom-rebranding-the-bureau-of-meteorology/
https://www.smartcompany.com.au/marketing/branding/australias-biggest-rebrand-fails-bom/
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