Element Three द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Element Three या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
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On this episode of Advances in Care , host Erin Welsh and Dr. Craig Smith, Chair of the Department of Surgery and Surgeon-in-Chief at NewYork-Presbyterian and Columbia discuss the highlights of Dr. Smith’s 40+ year career as a cardiac surgeon and how the culture of Columbia has been a catalyst for innovation in cardiac care. Dr. Smith describes the excitement of helping to pioneer the institution’s heart transplant program in the 1980s, when it was just one of only three hospitals in the country practicing heart transplantation. Dr. Smith also explains how a unique collaboration with Columbia’s cardiology team led to the first of several groundbreaking trials, called PARTNER (Placement of AoRTic TraNscatheteR Valve), which paved the way for a monumental treatment for aortic stenosis — the most common heart valve disease that is lethal if left untreated. During the trial, Dr. Smith worked closely with Dr. Martin B. Leon, Professor of Medicine at Columbia University Irving Medical Center and Chief Innovation Officer and the Director of the Cardiovascular Data Science Center for the Division of Cardiology. Their findings elevated TAVR, or transcatheter aortic valve replacement, to eventually become the gold-standard for aortic stenosis patients at all levels of illness severity and surgical risk. Today, an experienced team of specialists at Columbia treat TAVR patients with a combination of advancements including advanced replacement valve materials, three-dimensional and ECG imaging, and a personalized approach to cardiac care. Finally, Dr. Smith shares his thoughts on new frontiers of cardiac surgery, like the challenge of repairing the mitral and tricuspid valves, and the promising application of robotic surgery for complex, high-risk operations. He reflects on life after he retires from operating, and shares his observations of how NewYork-Presbyterian and Columbia have evolved in the decades since he began his residency. For more information visit nyp.org/Advances…
Element Three द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Element Three या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Manufacturers like you want to enter new markets, create lasting partnerships with dealers, and earn lifetime customers. You want to move inventory. Taking learnings from our 15+ years serving leaders in the outdoor recreation and commercial vehicle segments, we've created The Inventory —an educational podcast focused on how to win in your distribution model and bridge the gap between manufacturer and dealer. From dealer programs to product portfolio, we'll cover topics that are relevant to helping you grow market share and ultimately move more units.
Element Three द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Element Three या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Manufacturers like you want to enter new markets, create lasting partnerships with dealers, and earn lifetime customers. You want to move inventory. Taking learnings from our 15+ years serving leaders in the outdoor recreation and commercial vehicle segments, we've created The Inventory —an educational podcast focused on how to win in your distribution model and bridge the gap between manufacturer and dealer. From dealer programs to product portfolio, we'll cover topics that are relevant to helping you grow market share and ultimately move more units.
Navigating a zero-click environment? For OEMs and dealers, adapting to this new reality is critical to staying relevant and visible. In this episode, Joe Mills sits down with Dustin Clark, VP of Digital at Element Three, to unpack the impact of zero-click search on marketing strategies. They explore how AI is reshaping consumer behavior, why visibility matters as much as lead generation, and the shifts marketers need to make to win in a zero-click world. You’ll learn: Why visibility in search results is crucial for brand success in a zero-click landscape How to create content that educates, informs, and builds trust without needing a website click Practical ways for OEMs and dealers to adapt to AI-driven changes in consumer behavior Things to listen for: (00:00) Introduction (01:21) How AI and zero-click are changing search behavior (03:16) SEO and the evolution of natural language in search (05:20) Why visibility matters in a zero-click world (07:04) Building content for AI-driven search and rich snippets (09:42) Measuring success without website clicks (11:17) Balancing brand visibility with ROI-focused marketing (13:42) Customizing experiences to win trust and engagement (15:14) The role of OEMs in dealer success and lead quality (17:19) Strategies for co-branded marketing with dealers (19:22) Overcoming fear in shifting to a zero-click strategy (21:41) Why visibility and adaptability are critical for the future…
Did you know that effective marketplace advertising can drive high-quality leads and faster sales for OEMs and dealers? In this episode, Joe Mills talks with Bennett Clark , Senior Paid Media Manager at Element Three , about the value of marketplace advertising in the customer journey. From understanding marketplace dynamics to practical steps for dealers and OEMs, they cover how to maximize reach and drive more foot traffic to dealerships. You’ll learn: Why marketplace advertising is critical for OEMs and dealers How to use places like RV Trader and GoRollick to connect with ready-to-buy customers Tips for launching a low-risk marketplace advertising pilot Things to listen for: (00:00) Introduction (01:06) Defining marketplace advertising for OEMs and dealers (02:50) The role of marketplaces in customer journeys (04:11) OEM vs. dealer benefits of marketplace advertising (05:39) Seasonal considerations for ad spending (08:57) Tips for launching a low-risk advertising pilot (11:12) Tracking sales impact and lead attribution…
Product launch assets may be limited, but your impact doesn’t have to be. In this episode, Joe Mills sits down with Theresa Goodall , Associate Creative Director at Element Three , to talk about how to build a launch that resonates—even if the product isn’t fully ready. They discuss the role of storytelling, creative timing, and visual strategy in capturing interest before, during, and after launch day. You’ll learn: Why crafting a strong story is essential when assets are limited How to keep momentum alive after launch day with strategic planning When to use lifestyle vs. product-specific visuals to capture attention Tips for aligning marketing and product teams for a seamless launch Things to listen for: (00:00) Introduction (01:00) The importance of storytelling when assets are limited (02:19) When to start marketing for an unfinished product (03:56) Building hype with stories when assets are missing (05:33) Strategies for sustaining interest beyond launch day (07:18) Aligning product development and marketing teams (07:50) Essential creative assets for a memorable launch (10:20) When to use lifestyle vs. detailed product visuals (12:16) Adapting assets to each stage of the buyer journey (13:19) Collaboration between creative and performance teams…
Your product launch doesn’t end on release day. In this episode, host Joe Mills sits down with Cade Jones , Marketing Strategist at Element Three , to explore a three-phase approach to product launches. They discuss how OEMs can build anticipation, sustain momentum post-launch, and measure success every step of the way. You’ll learn: How a phased approach strengthens product launch impact Why building anticipation pre-launch can drive long-term success Which metrics can help OEMs measure success before, during, and after launch Things to listen for: (00:00) Introduction (01:08) Common pitfalls in product launches (02:59) Using incremental testing to avoid pre-launch perfectionism (05:21) Balancing focus on new vs. existing products, post-launch (08:15) Key metrics for each phase of a product launch (10:01) Moving from testing metrics to performance metrics…
Smarter inventory management leads to higher sales and faster reduction of distressed stock. In this episode, Joe Mills and Dustin Clark , VP of Marketing Strategy at Element Three , discuss innovative ways for OEMs to improve inventory management. From using automation to handle excess stock to enhancing dealer relationships, they cover strategies about how to use information to move products more efficiently. You’ll learn: How OEMs and dealers can sync systems for better inventory control Tech solutions to enhance inventory management Strategies to move distressed stock fast with targeted marketing Things to listen for: (00:00) Introduction (01:17) Managing distressed inventory with asset libraries (04:36) Automating inventory marketing based on sales cycles (07:23) Closing the sales loop to avoid missed opportunities (08:23) Pricing and promotions in inventory management (08:45) Test distressed inventory strategies through small pilot tests…
Your technology stack can create a competitive advantage against other OEMs. In this episode, host Joe Mills sits down with Dustin Clark , VP of Marketing Strategy at Element Three , to discuss how to optimize OEM-dealer relationships through smarter technology and processes. You’ll learn: How to make OEM and dealer technologies work together Why both parties will get value from making that connection point happen Which technology options you can use based on different budgets Things to listen for: (00:00) Introduction (01:17) Identifying the missing piece in OEM-dealer technology stacks (02:28) The importance of automating the lead handoff (04:03) Tools and platforms for building the bridge between OEMs and dealers (04:52) Addressing data privacy concerns (06:22) How OEMs can overcome dealer hesitation about sharing customer data…
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प्लेयर एफएम वेब को स्कैन कर रहा है उच्च गुणवत्ता वाले पॉडकास्ट आप के आनंद लेंने के लिए अभी। यह सबसे अच्छा पॉडकास्ट एप्प है और यह Android, iPhone और वेब पर काम करता है। उपकरणों में सदस्यता को सिंक करने के लिए साइनअप करें।