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The Power of Focusing on Intangibles
Manage episode 446572851 series 3590047
Travis Maus द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Travis Maus या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Takeaways
- Don't over-focus on what you can make instead of why anyone would want it.
- People want to solve a problem, not just buy a product.
- Simplifying offerings can lead to greater impact and customer satisfaction.
- Intangible benefits should be made tangible to resonate with customers.
- Creating value is about the experience and emotional connection with the product.
- Customers are looking for confidence and peace of mind in their purchases.
- It's essential to filter out the noise and focus on what truly matters to customers.
- Overcomplicating offerings can dilute their perceived value.
- Understanding customer needs is crucial for effective marketing and product development.
- The best products solve real problems for customers.
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Sponsors
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Chapter Markers:
00:00 - Introduction and Book Discussion
01:45 - Focusing on Why Instead of What
02:48 - Making the Intangible Tangible
03:40 - Simplifying Offerings and Providing Value
06:50 - Creating Memorable Experiences and Using Imagination
09:21 - Understanding and Solving Customers' Problems
315 एपिसोडस
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