The Challenges of Separating Personal and Company Brands with Simone Ingbo Hansen - Pt 2

Growing For It!

In this episode, Simone discusses her entrepreneurial journey and the importance of building a personal brand while also maintaining the company brand. She shares her thoughts on using personal stories as part of the funding strategy and the potential challenges of separating personal and company brands.

Simone also provides insights on starting a personal brand journey, including the importance of failing quickly, finding content inspiration everywhere, and structuring content around specific pillars. She emphasizes the power of vulnerability and authenticity in attracting a community and being the person that others need. Sharing her experiences with chronic migraines and how she uses them as fuel to push herself further.

Discussing the importance of embracing pain and struggle as a means of personal growth and her experiences with self-inflicted stress and how it has made her more resilient. Simone talks about the power of positive self-talk and the importance of surrounding oneself with uplifting people and the need to prioritize relationships with those who uplift and support us, while shunning negativity. The conversation also touches on the role of humor in content creation and the importance of being authentic and relatable. Sharing her personal journey of self-discovery and how she uses her experiences to inspire others.

Takeaways

• Building a personal brand can help in establishing thought leadership and becoming a go-to resource in a niche market.
• When building a personal brand, it's important to have a clear strategy and define the goals you want to achieve.
• Authenticity and vulnerability are key in attracting a community and being the person that others need.
• Content inspiration can be found everywhere, and it's important to provide value and focus on one message per post.
• Chronic illnesses and obstacles can be used as fuel and lessons to inspire others and create meaningful connections.
• Separating personal and company brands can be challenging, and it's important to consider the long-term implications.
• Being an entrepreneur means being innovative and constantly striving for success.
• Starting a personal brand journey requires taking the first step, failing quickly, and being open to learning and growth.
• Having a supportive network and a strong mindset are crucial in overcoming challenges and maintaining a positive mindset.
• Being a parent can also be seen as being an entrepreneur, as it requires time management, project management, and innovation. Embracing pain and struggle can lead to personal growth and resilience.
• Surrounding oneself with uplifting and supportive people is crucial for success.
• Authenticity and relatability are key in content creation.
• Sharing personal stories can inspire and connect with others.
• The pursuit of excellence involves continuous self-improvement and embracing one's uniqueness.
• Storytelling is a powerful tool for conveying messages and creating connections.

Chapters

00:00 Building a Personal Brand and Maintaining the Company Brand

06:08 Starting a Personal Brand Journey: Failing Quickly and Finding Content Inspiration

09:47 The Power of Vulnerability and Authenticity in Attracting a Community

13:33 Using Chronic Illnesses and Obstacles as Fuel and Lessons

20:30 Being an Entrepreneur: Innovation and Striving for Success

21:57 The Importance of Taking the First Step in a Personal Brand Journey

26:27 Creating a Supportive Network and Maintaining a Positive Mindset

28:20 Being a Parent as an Entrepreneur: Time Management and Innovation

29:12 Embracing Pain and Struggle

31:35 Surrounding Yourself with Uplifting Relationships

36:52 The Power of Authenticity and Relatability in Content Creation

43:02 Inspiring Others Through Personal Stories

48:12 The Pursuit of Excellence and Uniqueness

53:49 The Power of Storytelling