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02 The Role of Storytelling With JoAnna Haugen
Manage episode 423581940 series 3579445
Rebecca Woolford द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Rebecca Woolford या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Today we need better, more accurate and less harmful storytelling in tourism. Let's reconnect with the power of storytelling and change this industry one story at a time.
One of the biggest challenges and opportunities for tourism is to rethink the goal and shift its purpose from simply growing in size to becoming better in outcome. But where do we start? Well.. by changing the narrative.
Join me for this episode with award winning writer, JoAnna Haugen, award-winning writer, public speaker and founder of Rooted.
What you'll learn in this episode:
- Why we need to switch FROM ‘community-based’ TO 'community-led' tourism
- Inspiring case studies and trips that put women's empowerment front and centre
- How witnessing a culmination of negative impacts from tourism changed JoAnna
- The problems with travel brands focusing on ‘locals' and why it's super nuanced
Discover the latest Kiwano stories and podcast episodes here.
You can find more content like this on my YouTube channel or on Instagram.
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