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9: How to Attract More High-Caliber Membership Customers (AKA People You Actually Enjoy Helping)
Manage episode 442682275 series 3575125
Natalie Taylor द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Natalie Taylor या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Designing a membership with broad appeal doesn’t mean you have to serve anyone and everyone. In fact, this is one of the biggest reasons people get tired of their membership and decide to close it down.
If the people you’re attracting into your membership aren’t the people you truly love to work with, then it’s time to look at the difference between an ideal customer and what I refer to as a “high-caliber customer”.
Your marketing for your membership should speak to your high-caliber customers above everyone else. Better yet, you can create more high-caliber customers for your membership by elevating the way you promote and deliver it.
In this episode, I show you how to define who your high-caliber membership customer is, along with a variety of ways you can attract more of them into your membership through your marketing, while raising the bar for your existing members.
Links and Resources:
- 🌱 Irresistible Offer - a new mini-VIP Day for Membership Owners: themissingink.co/irresistible
- Contact Natalie: themissingink.co/connect
- See how you can work with Natalie: themissingink.co/services
Read this podcast in article format & check out the shownotes:
https://themissingink.co/listen/9-high-caliber-membership-customers
Follow on Social Media:
- Instagram: instagram.com/natalietaylor.co
- Threads: threads.net/@natalietaylor.co
- Facebook: facebook.com/natalietaylor.co
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