))
Content Marketing in Highly Technical Companies (with Michelle Peterson from NetSPI)
Manage episode 428119126 series 3567011
Niels van Melick द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Niels van Melick या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
This week, Niels van Melick talks with Michelle Peterson, Content Marketing Manager at NetSPI, about how to turn complex and technical topics into engaging content. Michelle shares her experiences and strategies for working with subject matter experts to create content that resonates with technical audiences.
Here's what you'll learn in this episode:
• The challenges and solutions in collaborating with technical experts.
• How to develop a content strategy centered on high-value pillar content.
• Techniques for making technical content engaging and accessible.
• The importance of preparation and research in content creation.
• Strategies for repurposing content to maximize its reach and impact.
• Insights into validating content topics with customers and internal alignment.
Tune in for valuable insights and actionable tips.
CONNECT WITH NIELS:
🔔 LinkedIn: linkedin.com/in/nielsvanmelick
🌐 Website: leadwave.io
CONNECT WITH MICHELLE:
🔔 LinkedIn: linkedin.com/in/michelle-peterson/
🌐 Website: netspi.com
8 एपिसोडस
साझा करें
