How To Use A Journalistic Approach To Create Top-Performing B2B Content (with Erin McGann From SNP Group) B2B Marketing Done Right podcast

Niels van Melick द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Niels van Melick या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

B2B Marketing Done Right «
How to Use a Journalistic Approach to Create Top-Performing B2B Content (with Erin McGann from SNP Group)

29d ago 36:51

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MP3•एपिसोड होम

This week, Niels van Melick and Erin McGann chat about the need for a journalistic mindset to create successful B2B content campaigns. Erin, who runs content strategy at SNP Group, shares her tips for making content more engaging and relatable—especially when it comes to technical topics.

Here's what you'll learn in this episode:

The impact of using a journalistic approach in your content.
How to find the topics your audience actually cares about.
Tips for turning technical topics into compelling stories.
How to interview your subject matter experts to create top-performing content.

Tune in to get practical tips and helpful insights to make your content better.

CONNECT WITH NIELS:

🔔 LinkedIn: linkedin.com/in/nielsvanmelick

🌐 Website: leadwave.io

CONNECT WITH ERIN:

🔔 LinkedIn: linkedin.com/in/mcgannerin

🌐 Website: snpgroup.com

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