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Building Thought Leadership with Original Research Reports (with Nicole Caci from AvePoint)
Manage episode 448743326 series 3567011
Niels van Melick द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Niels van Melick या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
This week on the podcast, Niels van Melick dives into the world of original research reports with Nicole Caci, Director of Content and Communications at AvePoint. Nicole recently launched a successful research report that has been referenced by industry heavyweights like Gartner. She shares her process, insights, and tips on why original research is a powerful tool for building credibility and standing out in a crowded market.
Here's what you'll learn in this episode:
• Why original research reports are essential for building thought leadership and content differentiation.
• Tips for designing survey questions that yield valuable insights.
• Strategies for repurposing research findings to fuel your content throughout the year.
• How to align internal teams, like sales and product, around a shared research initiative.
• Best practices for measuring the impact and long-term value of your research report.
Tune in for valuable insights and actionable tips!
CONNECT WITH NIELS:
🔔 LinkedIn: linkedin.com/in/nielsvanmelick
🌐 Website: leadwave.io
CONNECT WITH NICOLE:
🔔 LinkedIn: linkedin.com/in/nicole-caci-30aa24108
🌐 Website: avepoint.com
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