Touch, Taste & Home Loans: Loan Officer Sensory Marketing

Mortgage Banker University with Brett McDonell

Dive into an extraordinary episode of the Mortgage Banker University Podcast titled "The Sensory Revolution: Owen Harlow's Innovative Approach." Set in the vibrant city of Portland, Oregon, this episode narrates the unique story of Owen Harlow, a forward-thinking loan officer. Owen collaborates with sensory branding expert Ava Turner, embarking on an audacious mission to transform his mortgage office into a multi-sensory experience. This revolutionary approach transcends the conventional mortgage process, immersing clients in an environment that engages all five senses. From the visual rebranding of his office to the introduction of calming scents, tactile materials, soothing sounds, and gourmet treats, Owen redefines client interactions. Join us as we delve into how this sensory branding strategy not only enhances client perception but also significantly boosts Owen’s business. Discover how Owen’s journey, featuring the Carsons' memorable experience, sets a new benchmark in the mortgage industry, turning a routine financial decision into an unforgettable journey and fostering deep, lasting relationships with clients.

Keywords: Sensory Branding, Mortgage Innovation, Client Experience, Multi-Sensory Marketing, Finance and Senses, Loan Officer Strategy, Mortgage Office Transformation, Portland Oregon Real Estate, Customer Engagement, Experiential Marketing, Humanizing Finance, Brand Differentiation, Sensory Marketing in Finance, Business Success Story, Innovative Mortgage Solutions.