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The Science Professional’s Blueprint for Marketing Success - Interview with Elizabeth Chabe
Manage episode 407486370 series 3561046
Jonathan Taylor द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Jonathan Taylor या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
On this episode, Elizabeth Chabe discusses her latest bestselling book The Giant’s Ladder: The Science Professional’s Blueprint for Marketing Success. Her new book is a critical resource for scientists and technology professionals seeking effective marketing strategies to launch their innovations commercially.
This book is a culmination of Chabe’s extensive experience in science marketing, offering a practical guide for the scientist-turned-entrepreneur. The book addresses the gap between scientific innovation and commercial success, providing actionable strategies to navigate the unique challenges of marketing in science and technology sectors.
As the CEO of High Touch Group, Elizabeth has elevated clients in biotech, diagnostics, aerospace, advanced materials, and advanced manufacturing to global prominence.
Her work has been featured in major publications like The New York Times, Popular Science, and Fast Company. Elizabeth’s expertise offers a powerful blend of tactical skill and market foresight, and her influence is instrumental in shaping scientific product marketing.
You can learn more about Elizabeth, by visiting https://elizabethchabe.com.
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