Marketing Lessons From Nicholas Ayers

The Insurance Leaders

In this episode, Ryan introduces Nicholas Ayers, Chief Marketing Officer at Better Agency and an expert in the independent insurance industry's technological advancements. They discuss the evolution of technology in the space and its impact on agency owners, staff, and operations. Nick's influence can be seen in companies like Vertafore and Hawksoft and smaller companies that adopt his approach.

Nicholas emphasizes embracing technology for independent agency owners to stay competitive. Unlike captive agents with support in these areas, independent agents must take charge of technology adoption if they want to succeed. He also shares his video creation and marketing expertise and highlights the importance of personalized and targeted content creation to engage with customers.

Nick's work has significantly impacted the independent insurance industry's technology space, making him a respected figure in the industry. Tune in to this episode to learn more about Nick's insights on technology and content creation for independent agencies.

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