))
EP 18: The Dreaded ROI of Social Media
Manage episode 407299479 series 3559342
Tracey Warren द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Tracey Warren या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
I want to talk about ROI, the dreaded ‘Return on Investment’ discussion. More importantly, what is the ROI of social media? And listen, if the only thing you're considering is ROI, you might be missing the wider picture. I remember having a conversation with someone years ago –she was in promotional products at the time– and she held up a logoed clicker pen and proclaimed, “I can absolutely prove the ROI of a pen.” I looked at her and thought, "That is absolute crap!" ROI and social media are not magic. It's not like I'll post something on Facebook for a client and instantly the sky will open and clients will start to fall from the sky. Social media doesn't operate that way. ROI doesn't truly operate that way, either. Tune in and let me explain how Social media ROI works. And when you’re done, I would like to hear from YOU. What is one action item you can take? What is one kind of content you are committed to sharing every week?
Come on over to Facebook, Instagram or LinkedIn and let me know.
If you are looking for a little more DIY-type help to maximize your engagement and grow your community, I invite you to check out my book, Ignite Your Champions which you can find at this link.
50 एपिसोडस
साझा करें
