Success Through Making Friends and Having Fun With Jeff Fenster, Founder and CEO of Everbowl

From Persona To Personal

Jeff Fenster is the Founder and CEO of Everbowl, a San Diego-based acai bowl and juice chain that makes healthy superfoods accessible and affordable for everyone. Focused on disruptive start-ups, Jeff is a pioneer in the quick-serve restaurant category. Having established Everbowl in 2016, he is driving its growth nationwide through retail and franchise initiatives.

As an inspiring mentor and team-builder, Jeff is dedicated to fostering a strong company culture where the motto is “make friends and have fun.” He has received numerous national recognitions for his business creations ranging from a payroll and HR company to a digital marketing agency to a recruiting agency, among others.

What you’ll learn in this episode:

How does a healthy quick-serve restaurant compete with better-known fast-food operations? What strategies can you use to attract customers and keep them coming back? If you’re looking for ways to grow your establishment, building relationships and having a great culture that resonates with people are both effective methods.

According to serial entrepreneur Jeff Fenster, his latest brand found success by hosting a three-hour “friends and family night” when a new location opens. At these events, employees and community members invite their friends and family to try an Everbowl meal on the house. If it’s not their thing, they pay nothing, which makes them unlikely to leave a negative review. If they like the product, they keep coming back. With regular customers, Jeff requires his employees and franchisees to “make friends and have fun.” He says when you’re having fun with friends, nobody leaves disappointed.

On this episode of From Persona to Personal, Roger Hurni is joined by Jeff Fenster, Founder and CEO of Everbowl, to discuss how a healthy quick-serve superfoods restaurant can thrive against its relatively unhealthy fast-food competition. Jeff talks about the inception of his brand, how it attracts new customers, and the essential mindset for overcoming challenges and building relationships with customers. Don’t miss it!