Harnessing the Power of the Internet With Paul Macaluso, President and CEO of Another Broken Egg Cafe

From Persona To Personal

Paul Macaluso is the President and CEO of Another Broken Egg Cafe, a chef-inspired breakfast, brunch, and lunch restaurant with hand-crafted cocktails, spiked cold brews, mimosas, and a full bar. Before joining the team at Another Broken Egg in 2019, Paul held a variety of executive and senior-level positions throughout his 25-plus-year career and earned a reputation for driving results. He has been with many respected brands, including roles as the CMO of Moe’s Southwest Grill, SVP of Brand Marketing Strategy at FOCUS Brands, President of McAlister’s Deli, and the President and CEO of The Krystal Company.

What you’ll learn in this episode:

A passion for running a restaurant chain is a must if you want to connect with your customers and keep them coming back. How can you use the digital universe to your full advantage? What are the benefits of harnessing the power of the internet with a website or an app? When the world changes, you must learn to adapt and use the tools at your disposal most effectively.

There are many methods of attracting customers with an app, website, or through social media. As a veteran in the restaurant industry who has worked for several top brands, Paul Macaluso of Another Broken Egg Cafe uses their app not only for mobile ordering capability but for getting on the waitlist to be seated. The app is also used as a powerful tool to compile data and gather insights into what customers want. As an avenue to generate additional revenue for marketing and growing brand awareness, its website includes advertising and sponsorship messages from its main suppliers. How can your brand use the digital landscape to its full advantage?

On this episode of From Persona to Personal, Roger Hurni welcomes Paul Macaluso, President and CEO of Another Broken Egg Cafe, to discuss marketing, growing, and expanding a restaurant chain. Paul talks about the importance of core values as it relates to company culture, creative ways to leverage websites and apps, how the pandemic impacted business, and the importance of leading with empathy. Don’t miss it!