Monday Motivation: Are you overlooking this critical aspect of personal branding?

Dominate Your Day

Engagement is a critical aspect of personal branding that many overlook. A 2024 LinkedIn survey found that professionals who actively engage with their network—whether at work or in their social networks—see a 40% increase in opportunities.

But it’s not just about visibility, but about meaningful interactions. Reflect on the interactions you are having right now. Are they meaningful, or are you just going through the motions? Many professionals struggle with building genuine engagement due to the overwhelming volume of connections and messages, especially in digital spaces like LinkedIn. To forge meaningful connections, focus on being human, authentic, and present in your interactions.

To illustrate effective engagement, let’s look at Dr. Ruth Gotian. Dr. Gotian is the Chief Learning Officer and Assistant Professor of Education in Anesthesiology at Weill Cornell Medicine. She has built a remarkable reputation by mentoring and coaching emerging leaders and high achievers. Her approach to professional engagement is distinguished by her dedication to fostering authentic connections. Dr. Gotian leverages multiple platforms, including social media, academic publications, and public speaking engagements, to share her insights on leadership and career advancement.

To find out more about my work, please visit Dana Williams Consulting. LinkedIn. Instagram.

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