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137. Why You Should Never Sell Using Pain with the April Fool Marcus Cauchi
Manage episode 409929073 series 3558585
Hamish Knox द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Hamish Knox या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
This episode is also available on YouTube: https://youtu.be/rf0Bxlh8diY
Do you want you, or your product or service to be tied to a feeling of pain? That's a considerable red flag, and our guest, Marcus Cauchi, explains why. Marcus challenges traditional sales methodologies, advocating for a pain-free discovery process and embracing objections as accelerators in the sales journey.
What you'll learn:
- Why buyer safety is critical to your success.
- Why business values must align with customer needs
- Why it's time to embrace a more ethical approach to sales.
- What is the Seller Code, and how you can be part of it.
Resources:
The Seller Code - thesellercode.org
Giving Voice to Values: How to Speak Your Mind When You Know What's Right - by Mary C. Gentile
Full Funnel Freedom https://fullfunnelfreedom.com
Sandler on Instagram https://www.instagram.com/sandler_yyc/
Sandler in Calgary - www.hamish.sandler.com/howtosandler
Connect with Hamish Knox on LinkedIn https://www.linkedin.com/in/hamishknox/
Sponsorship or guest inquiries - podcast@fullfunnelfreedom.com
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