We interview small family business owners about their experience of working together in the family business, highlighting what they love about it and sharing challenges they have overcome that other family business owners could learn from. Small Family Businesses range from Mom and Pop's to a few hundred employees, from startups to multigenerational institutions. They are the heart and soul of commerce around the world. Here we celebrate their courage, their persistence, their resilience, and their value in this fast-changing world. They navigate the uncertainty of consumer trends, technology changes, pandemics and more while doing their best to serve the needs and desires of their fellow humans. Join us as we learn from, admire, and celebrate them! Every episode has nuggets of wisdom learned from both previous generation’s experience and plain old trial-and-error. These are the unsung heroes of business, often with everything they own and their family relationships at risk. As members of multi-generation family businesses ourselves, we also discuss our own challenges, failures, and lessons learned. Rather than ask guests to bare their souls, we do it ourselves, so others can avoid or lessen their own experience with similar situations. That’s why we do what we do; so that others can learn from our mistakes and experience. We continue to learn from other family business owners. Join us on this journey.