Unlocking the Power of Audio: E.B. Moss on Podcasting, Content Creation, and Media Strategy

Podcasting Tech

If you're looking to grow your podcast this year, this is an episode you won’t want to miss! In this engaging episode of Podcasting Tech, we sit down with the brilliant E.B. Moss —a seasoned content strategist, award-winning writer, and host of the Insider Interviews podcast. With a career spanning radio, television, and marketing, E.B. brings a wealth of experience and insights into the world of audio content and storytelling.

Named among the “Top 10 Most Fascinating B2B Marketers” of 2020 by Biznology, E.B. began her career as a radio copywriter, voiceover talent, and newspaper columnist. Her consultancy, Moss Appeal, develops partnerships and branded content, including podcasting, such as Trade Up with Angi. Over the years, E.B. has built a reputation for compelling "explanatory journalism," and hosts her own b2b podcast about marketing, and frequently writes for Cynopsis, The Customer, Media Village, Progressive Grocer, Prensario International, and OOH Today.

In this episode, E.B. shares her inspiring journey from the world of radio to launching successful podcasts, offering invaluable advice on creating compelling stories and crafting impactful media strategies. Whether it’s humanizing brands or helping executives connect with their audience, E.B. excels in bringing out the relatable side of B2B marketing through storytelling across all platforms.

Whether you're an experienced podcaster or just starting out, this episode is packed with actionable strategies to elevate your podcast and content creation efforts.

In this episode, we cover:

• E.B. Moss's transition from radio to podcasting: Her early experiences and the challenges she faced when launching Insider Interviews.
• Effective tools and techniques: What hosting platforms and equipment she started with and her improvements over time.
• Monetization strategies: E.B. discusses how she sells storytelling packages and the success of her content marketing model.
• The importance of the 'why' in podcasting: E.B.'s tips on understanding your purpose and how it informs your marketing strategy.
• Marketing tips for podcasters: E.B. shares her best practices for promoting your podcast and engaging with listeners.

Links and resources mentioned in this episode:

• Insider Interviews with E.B. Moss
• Insider Interviews on Facebook -
• Insider Interviews on Twitter
• Watch/listen to Insider Interviews on Youtube
• Moss Appeal -
• The Moss Appeal
• Follow E.B. Moss on social media:

Linkedin

Twitter

Instagram

Recommended Tools and Equipment:

• iRig lavaliers for mobile interviews.
• Libsyn for podcast hosting. Full disclosure: Mathew Passy is now a full-time employee of Libsyn
• Descript for audio editing with studio sound features.
• Shure Microphone for professional recording quality.
• Relevant trade publications: MediaVillage

If you're struggling to find your podcasting niche or looking to boost your podcast’s reach, this episode provides actionable advice you can start implementing today. E.B. Moss shares invaluable insights into creating engaging podcast content and effective marketing strategies.

Tune in to this insightful conversation and discover how to unlock the full potential of your podcast with E.B. Moss!