31 - Understanding Which Type of Video Content is Right for Your Personality

Her 360 with Kae Whitaker

Hello, amazing moms of HER360! Welcome back to another empowering episode of our podcast. I'm your host, Kae Whitaker, and today we have an incredibly exciting topic to discuss. We're delving into the world of video content creation and how to tailor it to your unique personality to supercharge your business. So, grab your favorite cup of coffee, find a cozy spot, and let's dive in!

As moms building businesses, we understand the importance of utilizing every tool at our disposal, and video is a powerhouse when it comes to marketing. Today, we're going to explore how to determine the type of video content that aligns with your personality and business goals.

We're going to break down the three most popular types of video content: short-form, long-form, and live streaming. Each has its own set of attributes, and finding the perfect match for you is crucial to creating engaging and authentic content.

Let's start with short-form content. If you're a mom on the go, managing multiple responsibilities, short-form videos may be your sweet spot. Think about quick tips, behind-the-scenes glimpses, or engaging storytelling in under a minute. These videos are snackable, easily shareable, and perfect for capturing attention in our busy lives.

For those who love diving deep into topics, long-form content might be your calling. This could be in the form of in-depth tutorials, interviews, or deep dives into your business processes. Long-form videos allow you to showcase your expertise and build a deeper connection with your audience.

Live streaming, on the other hand, is all about real-time connection. If you thrive on spontaneity and enjoy interacting with your audience, going live is a fantastic option. Live videos allow you to answer questions, share updates, and create an authentic bond with your viewers.

Now, I know many of you might be wondering, 'How do I know which type suits me best?' It all comes down to your personality and the message you want to convey. Are you energetic and love quick bursts of information? Short-form might be your fit. Do you enjoy in-depth conversations and connecting deeply with your audience? Long-form could be your zone. And if you're all about real-time interaction and building a community on the spot, live streaming is calling your name.

As we wrap up today's episode, I'm thrilled to share an exciting opportunity with you. If you want to dive deeper into implementing the strategies we discuss in each episode, I invite you to join The Kae Club. It's our brand new coaching program designed exclusively for moms like you who are ready to level up their video content game and achieve their business goals.

Visit kaewhitaker.com/the-kae-club to learn more about the program and how it can transform your video marketing strategy. Remember, in The Kae Club, we're not just creating content; we're creating connections, community, and success together.

Thank you for joining me on HER360 today. As always, you're incredible, and I can't wait to see you in The Kae Club. Until next time, keep rocking those businesses, moms!

Links For Today's Episode:

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