Email Marketing

Beyond the Dashboard

Are you keeping pace with email marketing benchmarks in the MSP industry? In this episode, we dive into the key metrics and KPIs MSPs should track to optimize their email campaigns.

We break down the email marketing funnel, including list size, open rates, click-through rates, and more. Learn the industry averages in each area and evaluate how your email program stacks up.

You'll get actionable tips on how to improve deliverability, drive more clicks, and add value for your subscribers. We discuss the best days and times to send emails, personalization tactics, mobile optimization, and going beyond basic monthly newsletters.

While social media has its place in marketing, we debate whether follower counts should be a priority KPI for MSPs. Get perspectives on the ROI of social platforms and how much time to reasonably invest there.

If you want to level up your email marketing and align with industry leaders, don't miss this episode. Now is the time to start surpassing benchmarks and see results.

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