Spotlight Strategies: Illuminating the Path to Media Mastery with Amy Bartko

The Female Millionaire

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Introduction:

• Welcome to another exciting episode of the "Female Millionaire Show," where we dive deep with leading women in business to extract the strategies, stories, and secrets that propelled them to the top. Today, we're thrilled to have Amy Bartko, a PR powerhouse with a quarter-century of expertise in getting products noticed by the big screens and beyond.

The Journey from Medical Marketing to PR Guru:

• Amy kicks off the conversation with a look back at her career trajectory. From the intense world of medical marketing to pioneering influencer marketing and celebrity gifting, Amy shares how her early experiences shaped her innovative approach to PR.

Mastering Product Placement:

• Delve into the art and science of product placement as Amy explains how she navigated her way through major film projects like "What to Expect When You're Expecting." Learn why securing a spot for your product in film and TV can be a game-changer for brand visibility and consumer perception.

Cost-effective Strategies for New Platforms:

• With the rise of streaming platforms like Netflix and Amazon, Amy discusses the evolving landscape of media opportunities. She offers insights into how newer brands can leverage these platforms for exposure without the traditional costs associated with big studio releases.

Essential Advice for Emerging Brands:

• Drawing from her extensive background, Amy advises on the initial steps a budding company should take to build credibility and attract loyal customers. From securing media mentions to understanding the long-term benefits of strategic product placement, she provides a roadmap for startups aiming for growth.

Blending Traditional PR with Modern Tactics:

• Explore how traditional PR blends with modern digital strategies, including influencer partnerships and social media campaigns. Amy emphasizes the importance of a holistic approach to PR that integrates various media forms to maximize brand reach.

Closing Thoughts:

• Amy wraps up the session with her key piece of advice for brands looking to make a mark: invest in building a diverse media strategy that includes quick wins and long-term goals to build and maintain consumer trust and brand stature.

Join the Revolution:

• Don’t forget to subscribe to the "Female Millionaire Show" for more insights and stories from top female entrepreneurs. Let’s learn, grow, and revolutionize the business world together!

Links And Resources:

• Chatterbox PR & Marketing
• Amy Bartko on LinkedIn

Thanks so much for joining us this week. Want to subscribe to The Female Millionaire Podcast? Have some feedback you’d like to share? Connect with us on iTunes or Spotify and leave us a review!