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030 - The Brand SERP Guy, Jason Barnard
Manage episode 441499675 series 3510895
SEOHive द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री SEOHive या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Main talking points include:
In this episode, Pete and Jeff were super honoured to pick the brains of Branded SERP guru, Jason Barnard.
In a conversation that covered a myriad of topics, the main talking points include:
- Importance of Managing Brand SERPs
- The Role of Google's Knowledge Graph
- Modern SEO and Entity Management
- The Concept of EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)
- The KaliCube Process (Understandability, Credibility, Deliverability)
- Knowledge Panels as a KPI
- Influence of AI on Branding and SEO
- Maintaining Consistency Across Digital Footprints
- Schema Markup and Implicit Semantics
- The Value of Building Authority
- Actionable Steps for Individuals and Agencies
Connect with Jason
- Jason's Book: "The Fundamentals of Brand SERPs for Business" is available on Amazon
- Jason's Website: https://jasonbarnard.com/
- Jason's Guides: As mentioned on the show, Jason has some extensive guides for managing your own Branded SERPs. – grab your copy here!
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