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025 - Structuring Recurring Services
Manage episode 413053543 series 3510895
SEOHive द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री SEOHive या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Main talking points
In this episode, we chat through structuring SEO retainers and how to sell them effectively. The main talking points include:
- Importance of having a clear, structured framework for SEO services that outlines what the agency delivers and how they operate, with potential scalability.
- The risks of not having a structured offer and how clients can influence the services' scope without a clear framework.
- Broader application of these principles beyond SEO, including web design and other services.
- Challenges in defining monthly recurring services, especially in SEO, compared to project-based services like website development.
- How an onboarding or discovery phase helps you properly set up clients, understand their needs, and build an effective strategy.
- Emphasis on setting clear expectations from the start to prevent misunderstandings about deliverables and to maintain client satisfaction.
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