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021 – The importance of a solid brief with Matt Lasky
Manage episode 402182237 series 3510895
SEOHive द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री SEOHive या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
This show sees our first ever guest to The WP SEO Show - Matt Lasky.
Pete and Matt discuss the importance of a well-structured web design brief for both clients and agencies. Matt, drawing from his career experience and his book "How to Take a Web Design Brief," emphasizes how a solid brief underpins successful project outcomes, effective communication, and ultimately, client satisfaction.
Main talking points include:
- The transformative effect of clear communication and understanding client goals.
- The role of a comprehensive brief in guiding project direction and fostering creative solutions.
- Strategies for agencies to navigate client feedback and maintain a collaborative relationship.
- The significance of aligning project objectives with user needs to improve conversion rates and achieve client objectives.
This discussion highlights how a detailed, thoughtful brief is not just administrative paperwork but a foundational tool for project success and client-agency collaboration.
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