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Electric vehicles: An automotive upgrade or brand new category?
Manage episode 417057598 series 3503888
Categorical द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Categorical या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Electric vehicles are expected to make up 25% of all new passenger car registrations this year, with projections indicating that by 2030, EVs will capture two thirds of the market share. As consumer choices change, so does the whole transport ecosystem. This technological shift demands new fueling stations, tyres, job roles and even road design.
So, are electric vehicles just an automotive upgrade or a whole new category?
Also in today’s episode, We’ll analyse the aftermath of when categories collide, peer down our microscope to discover the unintended consequences of thinking small and learn how AI changing the design of every category blueprint?
What to look forward to:
00:30 How is AI changing the design of every category blueprint?
12:03 What does the rollout of EVs tell us about building Categories?
21:21 The unintended consequences of thinking small
27:04 When categories collide - Microsoft & Nokia
There is more information on how to design your category on our blog
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