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The challenges and opportunities of running your own ecommerce Store - Absolute Collagen Co-Founder Darcy Laceby
Manage episode 399359366 series 3502529
Laura Hanlon & Adam Smith, Laura Hanlon, and Adam Smith द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Laura Hanlon & Adam Smith, Laura Hanlon, and Adam Smith या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
In this episode, we're joined by Darcy Laceby, Co-founder of Absolute Collagen, an anti-aging supplement brand.
Darcy and her mother Maxine started Absolute Collagen after realising the benefits of collagen for their own well-being. The business has grown significantly and was named one of the fastest-growing companies in the UK.
In this episode, Darcy emphasises the importance of customer centricity and building a strong brand through community engagement.
Adam and Darcy also discuss challenges like explaining product benefits in a crowded market and prioritising growth opportunities
Key Takeaways:
- Building a successful skincare brand through a customer-centric approach and marketing strategies.
- Business growth strategies and prioritisation.
- Customer nurturing and testing strategies for a skincare subscription brand.
- Starting an ecommerce store and managing a business.
- Ecommerce growth strategies.
- Entrepreneurship, marketing, and product development.
Links:
Website - https://www.absolutecollagen.com
LinkedIn - https://www.linkedin.com/in/darcy-laceby-495432135
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