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Influencer Insights - Are student athletes the new influencers?, TikTok's Black Friday Impact, Substack vs. TikTok, Pinterest's Inclusivity Tool

12M ago 4:05

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In today's Five on Friday Influencer News Episode we're covering:

NIL Impact on Influencers: Brands are adapting influencer strategies for student-athletes entering sponsored content. Sports Illustrated reports on the need for support and expertise among student-athletes in content creation.
Micro Influencer Agencies: Business Insider highlights top agencies like Estate 5, ideal for creators with 10k-50k followers aiming to elevate their brand through reputable management.
TikTok's Black Friday Triumph: TikTok Shop's debut on Black Friday showcased impressive conversions, with BK Beauty noting a substantial 35% increase in direct TikTok-related sales, surpassing previous years' sales combined.
Substack Ventures into Video: Substack unveils new video tools, challenging platforms like YouTube and TikTok, aiming to create a distinct media system based on subscriptions rather than traditional ad-driven models.
Pinterest's Inclusivity Initiatives: Pinterest introduces 'body type ranges' as a search filter in fashion and wedding categories, a step toward inclusive searching, aligning with AI advancements and anticipating potential regulations around body image issues.

Sources:

https://www.businessinsider.com/micro-influencer-agencies-talent-managers-2023-11

https://www.si.com/fannation/name-image-likeness/news/brands-adjust-influencer-marketing-strategies-for-nil-engagement-nick9

https://www.theinformation.com/articles/a-monster-explosion-tiktok-discounts-and-livestreams-juice-holiday-sales

https://www.washingtonpost.com/technology/2023/11/29/substack-video-competititon-creator-economy/

https://techcrunch.com/2023/11/29/pinterest-begins-testing-a-body-type-ranges-tool-to-make-searches-more-inclusive/

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