Bankifi Reveals How Engagement Banking With Human Interaction And Data Delivers Impact To Underserved SMEs | Mark Hartley, CEO & Founder at Bankifi

Purpose Driven FinTech

There are 5. 5 million small businesses with less than 20 people in the UK - and we can argue small businesses are the most underserved of all FS customers today! That’s why Bankifi is transforming the space and making bank's digital banking platforms from something that's purely transactional into the place where a small business run and operate their business from.

In this episode Mark Hartley, CEO & Founder at Bankifi, shares with us Bankifi’s backstory and purpose, the challenges of both banks and SMEs, and we go deep on data, AI, engagement - and more importantly human interaction! Because the majority of the population still fears AI, the hypothesis is that customers will value more human interaction, and that will be a differentiator.

If you enjoyed this Purpose Driven FinTech pod, follow for more discussions on how to build great FinTech products with customer and commercial impact and to stay updated on the latest episodes.

👉 You can find Mark here

• LinkedIn: https://www.linkedin.com/in/mark-hartley-038b38/
• LinkedIn: https://www.linkedin.com/company/bankifi/
• Website: https://www.bankifi.com/

👉 And you can find Monica here:

• LinkedIn: https://www.linkedin.com/in/monicamillares/
• YouTube: https://www.youtube.com/@moni_millares
• TikTok: https://www.tiktok.com/@moni_millares
• Website: https://moni-millares.mystrikingly.com/

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Production and marketing by Monica Millares. For inquiries about being in the show, coaching, consulting, creative collabs, sponsoring the podcast or creating or editing your podcast email [e-mail]

Disclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.