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Story - The Key to Great PR
Manage episode 421933500 series 3449532
Zack Viscomi द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Zack Viscomi या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
In this episode of Elevate and Accelerate, Zack closes out the Business Trifecta with the third of three elements...Public Relations. Join us today for a look at how understanding validation, reputation, and community can dramatically improve your business.
Telling your authentic story is important, but without and understanding of these three arenas you'll have trouble scaling to that next level of success.
This and more in today's episode of Elevate and Accelerate with Zack Viscomi.
Chapters:
0:00 - Intro.
1:00 - What is PR?
3:10 - PR vs. Marketing
7:10 - PR vs. Publicity
10:30 - The Arc of Understanding How to Use Story
13:15 - Dickie V Film Example
17:40 - Values Internally and Externally
25:10 - How to Utilize Community in Terms of PR
30:20 - PR is About More Than Selling
31:15 - Closing Remarks and How To Get In Touch.
Connect With Zack:
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