))
96. Growing An 8-Figure Men’s Skincare Brand w/ Kelley Thornton
Manage episode 388145943 series 3443132
Brand Builder University द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Brand Builder University या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Dive into this episode of the Brand Builder Show to hear how Kelley Thornton built men’s skincare brand Tiege Hanley to 8 figures in annual revenue.
Explore Tiege Hanley: https://www.tiege.com/
Connect with Kelley on LinkedIn: https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/
Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter
Talking Points
- 00:00 - Introduction to Guest: Kelley Thrornton
- 02:05 - Introducing the Brand and the Journey So Far
- 05:02 - Navigating Brand Failures and the Decision to Restart
- 06:56 - The Motivation Behind a Fresh Start
- 09:37 - Challenges and Considerations in Bringing on a Partner
- 14:17 - Ideation, Product Selection, and Initial Development Challenges
- 22:38 - Maintaining a Premium Brand Image Despite Competitive Pricing
- 24:04 - Strategies for Launching the First Product
- 26:35 - Leveraging Partner Audiences and Sales Strategy
- 29:41 - Implementing Subscriptions as a Business Framework
- 34:23 - Insights into the Operational Side of the Business
- 36:49 - Future Plans: Selling the Business and Beyond
- 40:53 - Closing Thoughts and Insights from Kelley
99 एपिसोडस
साझा करें
