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89. Building A Cosmetics Brand & Securing Shark Tank Investment w/ Fiona Chan
Manage episode 380268246 series 3443132
Brand Builder University द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Brand Builder University या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Fiona Chan is the founder of Youthforia, a cosmetics brand that specializes in makeup that’s actually good for your skin.
Youthforia has been growing like crazy since launching just a couple of years ago and even secured a Mark Cuban investment on Shark Tank recently.
In this episode, we talk about:
- Where the idea for Youthforia came from
- The challenges of cosmetic product development
- How Fiona got her first sale and continues to grow marketing efforts
- And of course; the Shark Tank experience
Episode Links
Additional Resources
- Get our weekly eCom Memo
Talking Points
- 00:00 - Introduction to Guest: Fiona Co Chan
- 00:44 - Fiona’s eCommerce Journey
- 01:30 - Conceptualizing, Innovating, and Developing Products
- 04:20 - Challenges of Innovating in an Established Market
- 05:45 - Collaboration with Manufacturers for New Products
- 06:43 - Safeguarding Unique Selling Points
- 07:27 - Establishing Strong Branding Principles
- 08:53 - Securing the First Sale
- 09:45 - Leveraging Influencer Marketing
- 11:32 - Exploring Youthforia’s Marketing Channels
- 15:39 - Pitching on Shark Tank
- 19:33 - The Impact of Appearing on Shark Tank
- 21:04 - Building the Youthforia Team and Operational Insights
- 21:40 - Navigating Growth Challenges
- 22:21 - Planning for Future Product Development
- 23:39 - Closing Insights for Entrepreneurs
- 24:29 - Where to Connect with Fiona and Explore Youthforia
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